Curvy, sexy boudoir lingerie
Curvy, sexy boudoir lingerie
Fuller-bust wholesale lingerie brand Curvy Kate is launching a new, more risqué brand called Scantilly for autumn 15.
The brand, described as “Curvy Kate’s naughtier friend”, will include peek-a-boo bras, waspies and briefs in sizes from 30DD up to 38HH.
“We saw a gap in the market for more raunchy lingerie but with a focus on fit for larger sizes,” explained marketing manager Hannah Houston.
The first collection, comprising three bra styles with corresponding knickers options and accessories, will launch in October 2015. There will be a second drop, also comprising three styles, in November for spring 16.
Houston said the brand has been in development for around a year and will have more luxurious fabrics than its sister label Curvy Kate. It will have a slightly higher price point, with bras expected to retail at £38 compared to £30 for a Curvy Kate equivalent.
The brand is targeting its existing stockists such as John Lewis and Figleaves with the new label, but will also look to new stockists.
“Initial reactions to the range have been very positive and we’re really excited, because there’s nothing really like this available on the market.”
“The independent business is very small for us at the moment but we see lots of opportunities there.”
In May this year, Curvy Kate appointed Clare Woolstencroft as Northern sales agent and Sally Courtney as the Southern sales agent.
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